The Perfect LinkedIn Outreach Script for Founders
Increase your acceptance rate by 40% with this simple, non-pushy connection strategy.
LinkedIn is the ultimate B2B playground, but most founders use it wrong. They pitch immediately upon connection. Here is the framework that actually converts connections into calls.
The "Give First" Framework
Your connection request should never include a pitch. It should be a genuine attempt to network or provide value.
The Connection Request:
"Hey [Name], saw your recent post about [Topic] — really insightful point about [Specific Detail]. I'm also in the B2B space and would love to connect and follow your journey."
The Value Message
Wait 24-48 hours after they accept. Do not pitch. Send them something genuinely useful related to their role.
The Value Drop:
"Thanks for connecting, [Name]. I noticed you're scaling the sales team at [Company]. We recently put together a cheat sheet on reducing CAC for SaaS teams. No pitch, just thought it might be useful for you. Want me to send the link over?"
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